Created a new illustration concept for American Express based on new branding identity and history of American Express.
Studies about the history of American Express
Throughout 170 years history of American Express, the company used and renewed its logo and branding identity. For illustration I used illustrated metaphors representing each era of American Express.
Throughout 170 years history of American Express, the company used and renewed its logo and branding identity. For illustration I used illustrated metaphors representing each era of American Express.
Hand Drawings
Started with hand drawing first. Then created an art-board in digital drawing in Sketch.
Started with hand drawing first. Then created an art-board in digital drawing in Sketch.
Metaphors representing each era of American Express
Perspective Grid
