Role: Product(UX/UI) Design, User research, Visual Design, Deck design
Process: All feature designs are planned with product owners and tech team by agile process. (2 weeks sprint)
Tools: Sketch, InVision and plug-ins
Credit: Jennifer Diener
Process: All feature designs are planned with product owners and tech team by agile process. (2 weeks sprint)
Tools: Sketch, InVision and plug-ins
Credit: Jennifer Diener
About Amex Advance
A data-driven division of American Express that delivers personalization services optimized for your customers
https://www.americanexpress.com/us/business/amex-advance/audiences.html
A data-driven division of American Express that delivers personalization services optimized for your customers
https://www.americanexpress.com/us/business/amex-advance/audiences.html
What's Amex Advance Audience?
This first-of-its kind platform allows for the in-depth analysis of American Express closed-loop transaction data alongside partner and publicly available consumer data in order to develop insights about the future buying behaviors of a desired audience within the U.S. population.
This first-of-its kind platform allows for the in-depth analysis of American Express closed-loop transaction data alongside partner and publicly available consumer data in order to develop insights about the future buying behaviors of a desired audience within the U.S. population.
Pain points from users
Business users ask data scientists to have their clients’ analysis over and over again. It takes 3~5 business days to get results from data scientists about their audience insights. Using Amex Advance platform the process takes only less than an hour to get audience insights without asking data scientists.
Persona
Business users who wants to analyze and understand more about their audiences' behaviors. Amex Advance uses ML model to create an audience insight.
Challenge
Most of the big data platforms are not user-friendly and personas are focused on data analysts and data scientists. We should help business users to run ML models easily without learning programming languages such as SQL, python with minimum guidance.
Product Introduction Page
Select one of options to create audience
Select audience type
Select demographic
Summary page based on user's selections
Project dashboard
Project Overview
Customer Insights based on Machine Learning Algorithm
Predicts target customer's behavior using Machine Learning
Model Performance
Icon design for 250 US industries
